
Landmark Travel
A pre-launch product site for LNDMRK, a travel discovery app that turns scattered inspiration into saved, structured trips — built to convert visitors into waitlist signups.
What we built
LNDMRK is a travel discovery app built on a simple observation: travel ideas die in chaos. They get screenshotted, buried in group chats, and half-written into notes apps, and then they're gone. The product gives that intent a permanent home.
The site had one job at this stage — take a visitor who has never heard the name and get them onto the waitlist. So we led with the problem in the visitor's own language, put a real product preview beside the headline rather than a stock travel photo, and kept a single call to action repeating down the page.
How we built it
- Custom design with a product-first hero — the app preview does the explaining
- The problem stated before the pitch, so the value proposition lands
- A three-pillar structure — Discover, Save, Become — that maps to the product
- One repeated primary action: join the waitlist
- Mobile-first layout, since the audience discovers this on a phone
What changed
LNDMRK went from an idea explained in conversation to a site that explains itself, with a waitlist collecting demand ahead of launch.
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