Website advice, without the fluff.

Practical guidance for small businesses figuring out the web — from SEO basics to how AI search is changing everything.

Does My Business Really Need a Website in 2026?

Yes. Social media isn't enough. Why small businesses still need a website in 2026, the few exceptions, and what a basic site needs.

Ben WallaceOctober 19, 20264 min read

SEO & GEO

The Only Google Business Profile Guide You Need

How to claim, verify, and fill out your Google Business Profile, then keep it working with photos, reviews, and updates. Free, and doable in an afternoon.

Ben WallaceOctober 19, 20266 min read

Pricing

How Much Should a Small Business Website Cost?

What a small business website typically costs in 2026: DIY builders, freelancers, small studios, and agencies, with honest tradeoffs for each.

Ben WallaceOctober 19, 20265 min read

Pricing

How to Choose a Web Design Company (Without Getting Burned)

Five things to check before you hire a web designer, the questions to ask, and the red flags that mean you should walk away.

Ben WallaceOctober 19, 20265 min read

Process

How We Build a Website in 10 Days

A walk through the Made by Velocity process, from discovery call to launch, and how a custom small business website gets built in ten business days.

Ben WallaceOctober 19, 20265 min read

SEO & GEO

Small Business SEO: The 5 Things That Actually Matter

Skip the 50-item SEO checklist. Five fundamentals do most of the work for a small business website, and most sites still get at least one wrong.

Ben WallaceOctober 19, 20265 min read

Process

The Small Business Website Launch Checklist

Everything that should be true before your new small business website goes live: pages, forms, SSL, speed, SEO, analytics, and what to do the day after.

Ben WallaceOctober 19, 20265 min read

Fundamentals

Template vs Custom Website: Which Is Right for You?

Templates are cheap and fast; custom sites are distinctive and easier to tune. How to weigh distinctiveness, speed, SEO, and flexibility for your business.

Ben WallaceOctober 19, 20264 min read

SEO & GEO

What Is GEO, and Why Does It Matter for Your Small Business?

GEO is the work that makes your website easy for AI assistants to read, trust, and cite. Here's what it is and what a small business can do about it.

Ben WallaceOctober 19, 20265 min read

Fundamentals

Why Your Website Is Slow (and What to Do About It)

The four usual reasons small-business websites load slowly (images, fonts, JavaScript, hosting) and how to find which one is hurting yours.

Ben WallaceOctober 19, 20265 min read

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