DOmedia

What we built

DOmedia is the platform brands and agencies use to plan, buy, and measure out-of-home media — billboards, transit, place-based, the whole category. It sits between two very different audiences: the agencies spending the money and the media owners selling the space.

The rebuild is organized around that split. Rather than flattening both into one generic pitch, the site names the two sides plainly and sends each down its own path, while keeping the scale of the marketplace visible to both.

How we built it

• A marketplace structure that splits demand side from supply side up front
• Live contracted-media and scale figures used as proof, not decoration
• An AI narrative woven through the product story instead of bolted on
• Room for BillboardsIn, the self-serve product for local advertisers
• A modern, fast front end with a "Book a Demo" path repeating throughout

What changed

DOmedia's site now matches the shape of its actual business — two audiences, one marketplace — so each visitor reaches the right product story instead of a single message aimed at everyone.